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Submission Guidelines for Yahoo! India.
Naming of banners
Use only small letters instead of big caps
No big caps and spaces in between the banner title name. If required, use '_' (underscore) and not '-' (hyphen).
Flash banners must have the same title names as GIF/JPEG banners.
Banner title names are not to be repeated.
Example:
yahoo_728x90_19june04.swf / yahoo_728x90_19june04.gif
Submission Guidelines

All FLASH banners require a clickTAG. For ALL Flash banners a click TAG command on the button layer is required as shown below:
  on (release){
   GetURL (clickTAG);
   }
The clickTAG button should be on the topmost layer.
Guidelines for the creative
  · The clickTAG button should be on the topmost layer.
  ·The command should not contain any extra code like
  “_blank” or fscommand.
  · Frame rate should not exceed 18 frames per second,
  12 frames per second is preferred.
  · No music or audio on load.
  · Backup GIF/JPEG creative is MANDATORY.
  · The clickthrough URL should NOT be embedded in
  the flash creative.
  · DHTML banners developed in Flash version 7 are not
  accepted.
Black border needs to be added on all the banner creatives – GIF and SWF.
CLOSE button mandatory for all DHTML banners.
REPLAY button mandatory for all DHTML banners.
All DHTML banners – animation time – 12 secs.
Sequence of layers in the flash file for DHTML ads:
      Topmost layer – REPLAY BUTTON
      Below – CLOSE BUTTON
      Below – CLICK TAG BUTTON LAYER

Dotcom Creatives

     Must have border.
     Must be within file size and dimension specs – mandatory.
     Should not loop.
     Should not animate for more than 10 secs.

Homepage Animation Guidelines
  Crazy Ad, Expanded Mantle, Expanded NP
     Animation Timelines – 8 secs.
     DHTML ads cannot loop.
     Standard Mantle and Standard NP ads can loop.
Submission of creatives
- Standard (non-rich media - GIF/JPG and FLASH) are
  2 working days prior to start date
- Dhtml and Rich media is 4 working days prior to start date
  date
- Front Page ads are min 4 working days prior to start
  date
- Ads to be published on yahoo.com are min 5 working
  days prior to start date.
- Banner ads leading to content/ promotion/ data
  collection pages on Yahoo! or client server need to be
  reviewed by the legal team, hence require a 4
  working days lead time prior to start date.
- Please submit creatives before 4.00 p.m.
Creative submissions should include the following:
- Yahoo! Insertion Order number (IO#).
- Creative files.
- Linking URL: Must be domain name based and cannot be an IP address (i.e., http://207.123.456.78 ).
- 3rd party tags (if applicable), and it must be live at the time of submission to enable thorough testing before launch.
     

 

  
   
New Frontpage Specs
Floating Ad
Custom Ad
NP Expando
Fixed East
Eyebrow Textlink
Homepage Market Place (MKTP)
Homepage MarketPlace Takeover (MKTP Takeover)
Standard Ad Specs
Baby (EU)
East Keyword Search (E)
East (E)
Large Rectangle (LREC)
Monster (MON)
North/Super (N)
SKY (SKY)
South West (SW)
VREC (VREC)
Rectangle (REC)
West (W)
Form Based Banners
Form Based North
Form Based Monster
Form Based Sky
Form Based Lrec
Other Rich Media Ad Units
Page tear
DHTML North/Super
Rollover Ad
Ad Linking
Transition Ad
Messenger Specs
Messenger LREC
Half Banner (HB)