| Expandable Np |
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| Submission Guidelines |
Please read Submission Guidelines before proceeding. |
| Dimension |
300x250 |
| File size / Dimension |
Maximum file size for FLASH banner 300x250 pixels is 30kb. |
| Format |
GIF/JPEG
FLASH |
| Alternate Image for FLASH banner |
An alternate GIF/JPG of 300x100 pixels is required for browser without FLASH player. File size cannot exceed 12kb. |
| Animation limitation |
Maximum of 15 seconds for the 300x100 pixels. Maximum of 8 seconds for the 300x250 pixels. After the 8th seconds, we will display the GIF banner (300x100). |
| Frequency Cap |
There will be a default frequency cap of 1 per user for the duration of 24 hours imposed on all DHTML floating ads. |
| Frame Rate |
The frame rate for this ad unit may not exceed 18 frames per second. 12 frames per second is preferred. For more information, please read "SWFs with High Frame Rates May Slow System Performance" |
| ClickTAG |
All FLASH banners require a clickTAG. For ALL Flash banners a click TAG command on the button layer is required as shown below:
on (release) {
getURL("javascript:swfAction('click')");
}
The clickTAG button should be on the topmost layer. |
| Flash Version
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Yahoo! allows Flash Version 5 only. |
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Submission Guidelines |
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Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date. |
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Creatives submission must include the following: |
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1) Yahoo! Insertion Order number |
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2) Creatives/Banners
i. No spaces in between the banner title name.
If required, use '_' (underscore) and not '-' (hyphen). Use only small letters instead of caps.
ii. FLASH banners must have the same title names as their
GIF/JPEG backup files. Banner title names are not to be repeated.
iii. Example: yahoo_300x250_19mar04.swf /
yahoo_300x250_19mar04.gif
iv. Black border needs to be added on all the banner creatives – gif and swf
v. CLOSE button mandatory
on (release) {
getURL("javascript:close_ad()");
}
vi. REPLAY button mandatory
vii. Animation time – 12 secs
viii. Sequence of layers in the flash file for dhtml ads:
Topmost layer – REPLAY BUTTON
Below – CLOSE BUTTON
Below – CLICK TAG BUTTON LAYER
ix. The LAST FRAME of animation should contain
stop (); in the action script
x. In the expanded area only the floating element has
to be clickable .
xi. Expandable NP when clicked needs to click through
to the campaign's landing page.
xi.FLASH Version-Yahoo! allows FLASH versions 5 only
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3) Linking URL: Site must be live before campaign starts. It must be domain name based and cannot be an IP address (i.e., http://207.123.456.78 ) |
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4) Sequence of layers in the flash file for DHTML ads:
Topmost layer – REPLAY BUTTON
Below – CLOSE BUTTON
Below – CLICK TAG BUTTON LAYER
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Creative Material Deadline for
India:- |
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- Standard (non-rich media - GIF/JPG and FLASH) are
2 working days prior to start date
- Dhtml and Rich media is 4 working days prior to start
date
- Front Page ads are min 4 working days prior to start
date
- Banner ads leading to content/ promotion/ data
collection pages on Yahoo! or client
server need to be
reviewed by the legal team, hence require a 4
working days lead time
prior to start date.
- Please submit creatives before 4.00 p.m.
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Macromedia FLASH Player Statistics: |
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Macromedia FLASH Player is the world's most pervasive software platform, used by over 1 million professionals and reaching 98% of Internet-enabled desktops worldwide, as well
as, a wide range of devices. |
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