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Our regular newsletter will keep you up to date with the latest industry news or research
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| Half Banner (HB) |
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| Submission Guidelines |
Please read Submission Guidelines before proceeding. |
| Dimension |
234 X 60 |
| Format |
GIF/ JPEG
FLASH
HTML (see table below)
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| File size |
15kb
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| Alternate Image for FLASH banner |
10kb |
| Animation limitation |
10 seconds limit. No looping
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| Sound |
Only User Initiated |
| Frame Rate |
Frame rate may not exceed 18 frames per second. Banners that exceed 18 frames per second will not be accepted. 12 frames per second is preferred.
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| ClickTAG |
All FLASH banners require a clickTAG. For ALL Flash banners a click TAG command on the button layer is required as shown below:
on (release){
GetURL (clickTAG);
}
The clickTAG button should be on the topmost layer.
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| FLASH Version |
Flash versions 5,6 & 7
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| HTML |
- HTML code cannot exceed 3k.
- 2 images maximum, total file size of images cannot exceed 20k.
- Client-side imagemaps are acceptable and must be provided by the client.
- Forms tags in HTML code must use "get" in the method.
- CGIs referenced in the HTML code must be active at the time of ad submission for validating/testing the ad HTML code, and able to handle the traffic load. Ads with CGIs which are not active and/or cannot handle the projected traffic will not be accepted
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Submission Guidelines |
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Standard creative must be submitted to your designated Media Delivery Coordinator 4 business days prior to campaign launch or campaign launch may be delayed.
Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date.
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Creatives submission must include the following: |
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1) Yahoo! Insertion Order number
2) Creatives/Banners
i. No spaces in between the banner title name. If required, use '_' (underscore) and not '-' (hyphen). Use only small letters instead of caps.
ii. FLASH banners must have the same title names as their GIF/JPEG backup files. Banner title names are not to be repeated.
iii. Example: yahoo_728x90_19mar04.swf /
yahoo_728x90_19mar04.gif
iv. Black border needs to be added on all the banner creatives - gif and swf
3) Linking URL: Site must be live before campaign starts. It must be domain name based and cannot be IP an address (i.e., http://207.123.456.78 )
4) 3rd party tags (if applicable): Tags must be live at the time of submission to enable thorough testing before launch.
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Creatives Material Deadline for
India:- |
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- Standard (non-rich media - GIF/JPG and FLASH) are
2 working days prior to start date
- Dhtml and Rich media is 4 working days prior to start
date
- Front Page ads are min 4 working days prior to start
date
- Ads to be published on yahoo.com are min 5 working
days prior to start date.
- Banner ads leading to content/ promotion/ data
collection pages on Yahoo! or client server need to be
reviewed by the legal team, hence require a 4
working days lead time prior to start date.
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Macromedia FLASH Player Statistics: |
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Macromedia FLASH Player is the world's most pervasive software platform, used by over 1 million professionals and reaching 98% of Internet-enabled desktops worldwide, as well as, a wide range of devices. |
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