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Our regular newsletter will keep you up to date with the latest industry news or research
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| Messenger LREC |
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| Submission Guidelines |
Please read Submission Guidelines before proceeding. |
| Dimension |
300 x 250 pixels |
| Accepted Format |
GIF/ JPEG
FLASH
DHTML
HTML (see table below)
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| File size |
-20kb for GIF/JPEG Banner
-30kb for FLASH Banner
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| Alternate Image for FLASH banner |
An alternate GIF/JPG of 300x250 pixels is required for browser without FLASH player. File size cannot exceed 20kb. |
| Animation limitation |
10 seconds limit. No looping
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| Sound |
Animation must not include any music or sound, unless it is user initiated. |
| Frame Rate |
The frame rate for this ad unit may not exceed 18 frames per second. 12 frames per second is preferred.
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| ClickTAG |
All FLASH banners require a clickTAG. For ALL Flash banners a click TAG command on the button layer is required as shown below:
on (release){
GetURL (clickTAG);
}
The clickTAG button should be on the topmost layer.
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| FLASH Version |
Yahoo! allows FLASH versions 5, 6 & 7
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| HTML |
-HTML code cannot exceed 3kb.
-2 images maximum. Total file size of images cannot exceed 20k.
-Client-side image maps are acceptable and must be provided by the client.
-Form tags in HTML code must use "get" in the method.
-CGIs referenced in the HTML code must be active at the time of ad submission, for validating/testing the ad HTML code, and be able to handle the traffic load.
-Ads with CGIs, which are not active and/or cannot handle the projected traffic will not be accepted.
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| Form Based Banners |
-All form based banners have to be submitted with 3 JS files, images folder and 1 html file. 3 JS files :
- body
- validation
- style
Mandatory to use the "GET" method of data collection.
MUST HAVES :
-a privacy policy hyperlink
-disclaimer : (client name) collects the information within this ad and is solely responsible for their use of it. Yahoo! does not collect or use this information in any way.
-The disclaimer has to be displayed on the banner and not as a hyperlink.
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| Form Based Banners (for dot com) |
- All form based banners have to be submitted with 1 JS file (body), images folder and 1 html file
- Mandatory to use the "GET" method of data collection.
MUST HAVES :
- a privacy policy hyperlink
- disclaimer: (client name) collects the information within this ad and is solely responsible for their use of it. Yahoo! does not collect or use this information in any way.
- The disclaimer has to be displayed on the banner and not as a hyperlink.
- Ads that collect personal identification info need to be sent to US Privacy-Policy team for their review and approval. Please note that this may require some time - min 2 working days.
- There should be more than 1 redirect in html file.
- Form redirector (data leads).
- Terms and Conditions.
- Privacy Policy.
Mirror these 3 RDs in on to the html file with different "var rd*"
- Please provide the URL of landing page and Privacy-Policy
- Please provide the back-up image file for any flash animation in the banner.
- Any Flash in the creative should not loop and should end the animation in 15 seconds.
- Age validation on the form needs to have a drop down option which says "14 and above"...US regulations restricts data collection from users below 14.
- When asking for credit card information provide options such as Yes or NO- e.g. two checkboxes for Yes, I have a credit card and No, I don't have a credit card
Note :
The creative will be sent to US Privacy-Policy team for their review and approval.
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Submission Guidelines |
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Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date. |
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Creatives submission must include the following: |
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1) Yahoo! Insertion Order number
2) Creatives/Banners
i. No spaces in between the banner title name. If required, use '_' (underscore) and not '-' (hyphen). Use only small letters instead of caps.
ii. FLASH banners must have the same title names as their GIF/JPEG backup files. Banner title names are not to be repeated.
iii. Example: yahoo_440x160_19mar04.swf / yahoo_440x160_19mar04.gif
iv. Black border needs to be added on all the banner creatives - gif and swf
3) Linking URL: Site must be live before campaign starts. It must be domain name based and cannot be an IP address (i.e., http://207.123.456.78 )
4) 3rd party tags (if applicable): Tags must be live at the time of submission to enable thorough testing before launch.
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Creatives Material Deadline for
India:- |
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- Standard (non-rich media - GIF/JPG and FLASH) are
2 working days prior to start date
- Dhtml and Rich media is 4 working days prior to start
date
- Front Page ads are min 4 working days prior to start
date
- Ads to be published on yahoo.com are min 5 working
days prior to start date.
- Banner ads leading to content/ promotion/ data
collection pages on Yahoo! or client server need to be
reviewed by the legal team, hence require a 4
working days lead time prior to start date.
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Macromedia FLASH Player Statistics: |
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Macromedia FLASH Player is the world's most pervasive software platform, used by over 1 million professionals and reaching 98% of Internet-enabled desktops worldwide, as well as, a wide range of devices. |
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