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| Submission Guidelines |
Please read Submission Guidelines before proceeding. |
| Dimension |
300 x 100 pixels |
| Format |
GIF/ JPEG
FLASH
DHTML
HTML
(see table below)
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| File size |
8kb for GIF/JPEG Banner
15kb for FLASH Banner |
| Alternate Image for FLASH banner |
An alternate GIF/JPG of 300x100 pixels is required for browser without FLASH player.
File size cannot exceed 8kb. |
| Animation limitation |
12 secs.
Can loop. |
| Frame Rate |
The frame rate for this ad unit may not exceed 12 frames per second |
| ClickTAG |
All FLASH banners require a clickTAG. For ALL Flash banners a click TAG command on the button layer is required as shown below:
on (release){
GetURL (clickTAG);
}
The clickTAG button should be on the topmost layer. |
| FLASH Version |
Yahoo! allows FLASH versions 5 only
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Submission Guidelines |
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Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date. |
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Creatives submission must include the following: |
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1) Yahoo! Insertion Order number
2) Creatives/Banners
i. No spaces in between the banner title name. If required, use
'_' (underscore) and not '-' (hyphen). Use only small letters instead of caps.
ii. FLASH banners must have the same title names as their GIF/JPEG backup files. Banner title names are not to be repeated.
iii. Example: yahoo_300x100_19mar04.swf / yahoo_300x100_19mar04.gif
iv. Black border needs to be added on all the banner creatives - gif and swf
v. CLOSE button mandatory for all dhtml banners
on (release) {
getURL("javascript:close_ad()");
}
vi. REPLAY button mandatory for all dhtml banners
vii. All dhtml banners - animation time - 12 secs
viii. Sequence of layers in the flash file for dhtml ads:
Topmost layer - REPLAY BUTTON
Below - CLOSE BUTTON
Below - CLICK TAG BUTTON LAYER
ix. The LAST FRAME of animation should contain
stop (); in the action script
x. We require a "Close" button on the Flash banner when the animation plays so that user has an option to stop the animation and display GIF. The close button must appear when animation starts until the end of the last frame. It should be highly visible and should reside within the 728x90 flash banners.
3) Linking URL: Site must be live before campaign starts. It must be domain name based and cannot be
an IP address (i.e., http://207.123.456.78 )
4) 3rd party tags (if applicable): Tags must be live at the time of submission to enable thorough testing before launch.
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Creatives Material Deadline for
India:- |
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- Standard (non-rich media - GIF/JPG and FLASH) are
2 working days prior to start date
- Dhtml and Rich media is 4 working days prior to start
date
- Front Page ads are min 4 working days prior to start
date
- Banner ads leading to content/ promotion/ data
collection pages on Yahoo! or client
server need to be
reviewed by the legal team, hence require a 4
working days lead time
prior to start date.
- Please submit creatives before 4.00 p.m.
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Macromedia FLASH Player Statistics: |
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Macromedia FLASH Player is the world's most pervasive software platform, used by over 1 million professionals and reaching 98% of Internet-enabled desktops worldwide, as well as, a wide range of devices. |
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Macromedia Rich Media Advertising Resource centre
MFAA Online Advertising Experience
Worldwide Penetration of FLASH Users Online |
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