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Our regular newsletter will keep you up to date with the latest industry news or research
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| Page Tear |
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| Submission Guidelines |
Please read Submission Guidelines before proceeding. |
| Dimension |
940x940 page tear SWF with the opening and closing animation. |
| File size |
The filesize of the swf cannot exceed 30kb
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| Alternate Image for FLASH banner |
A GIF/JPG of 100x100 pixels is required. File size cannot exceed 6kb. This is mandatory. |
| Animation limitation |
GIF animation for 15 seconds max. |
| Frame Rate |
The frame rate for this ad unit may not exceed 12-16 frames per second |
| Replay Button |
Not allowed |
Close Button |
Close button will start the closing animation. After the animation, it will call the following script :
getURL("javascript:BPdone1ST('close')"); |
| ClickTAG |
All FLASH banners require a clickTAG. For ALL Flash banners a click TAG command on the button layer is required as shown below:
on (release){
getURL("javascript:BPclicks('1')");
}
The clickTAG button should be on the topmost layer. |
| FLASH Version |
Yahoo! allows FLASH versions 5 only |
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Submission Guidelines |
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Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date. |
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Creatives submission must include the following: |
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1) Yahoo! Insertion Order number |
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2) Creatives/Banners
i. No spaces in between the banner title name. If required, use
'_' (underscore) and not '-' (hyphen). Use only small letters instead of caps.
ii. Flash banners must have the same title names as their gif/jpeg backup files. Banner title names are not to be repeated.
iii. Example: yahoo_320x250_19mar04.swf /
yahoo_320x250_19mar04.gif
iv. CLOSE button mandatory
v. REPLAY button not mandatory
vi. Sequence of layers in the flash file for dhtml ads:
Topmost layer – REPLAY BUTTON
Below – CLOSE BUTTON
Below – CLICK TAG BUTTON LAYER
vii. The last frame of the animation must include the following code in action scripting stop();
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3) Linking URL: Site must be live before campaign starts. It must be domain name based and cannot be an IP address (i.e., http://207.123.456.78 ) |
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4) Sequence of layers in the flash file for DHTML ads:
Topmost layer – REPLAY BUTTON
Below – CLOSE BUTTON
Below – CLICK TAG BUTTON LAYER
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Creatives Material Deadline for
India:- |
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- Standard (non-rich media - GIF/JPG and FLASH) are
2 working days prior to start date
- Dhtml and Rich media is 4 working days prior to start
date
- Front Page ads are min 4 working days prior to start
date
- Banner ads leading to content/ promotion/ data
collection pages on Yahoo! or client
server need to be
reviewed by the legal team, hence require a 4
working days lead time
prior to start date.
- Please submit creatives before 4.00 p.m.
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Macromedia FLASH Player Statistics: |
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Macromedia FLASH Player is the world's most pervasive software platform, used by over 1 million professionals and reaching 98% of Internet-enabled desktops worldwide, as well as, a wide range of devices. |
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