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Rectangle (REC)
 
Dimension
250 x 250 pixels
Format
GIF/JPEG
FLASH
DHTML
HTML (see table below)
File size
20kb for GIF/JPEG Banner
30kb for FLASH Banner
Alternate Image for FLASH banner
An alternate GIF/JPG of 250x250 pixels is required for browser without FLASH player. File size cannot exceed 20kb.
Animation limitation
12 secs for yahoo.co.in and yahoo.com.
Banners on yahoo.co.in and yahoo.com
cannot loop.
Replay Button
All banners can have a replay button.
Code for replay button:
on (release) {
gotoAndPlay(1);
getURL("Javascript:replayTr();");
}
Sound
Animation must not include any music or sound, unless it is user initiated.
Frame Rate
The frame rate for this ad unit may not exceed 18 frames per second. 12 frames per second is preferred.
ClickTAG
All FLASH banners require a clickTAG. For ALL Flash banners a click TAG command on the button layer is required as shown below:
  on (release){
   GetURL (clickTAG);
   }
The clickTAG button should be on the topmost layer.
FLASH Version
Yahoo! allows FLASH versions 5, 6 & 7
HTML
- HTML code cannot exceed 3kb.
- 2 images maximum, total file size of images cannot exceed 20k.
- Client-side image maps are acceptable and must be provided by the client.
- Form tags in HTML code must use “get” in the method.
- CGIs referenced in the HTML code must be active at the time of ad submission for validating/testing the ad HTML code, and be able to handle the traffic load.
- Ads with CGIs which are not active and/or cannot handle the projected traffic will not be accepted.
Form Based Banners
-All form based banners have to be submitted with 3 JS files, images folder and 1 html file. 3 JS files :
- body
- validation
- style
Mandatory to use the “GET” method of data collection.
MUST HAVES :
-a privacy policy hyperlink
-disclaimer : (client name) collects the information within this ad and is solely responsible for their use of it. Yahoo! does not collect or use this information in any way.
-The disclaimer has to be displayed on the banner and not as a hyperlink.
Submission Guidelines
 
Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date.
Creatives submission must include the following:
  1) Yahoo! Insertion Order number
 
2) Creatives/Banners
i. No spaces in between the banner title name. If required, use '_' (underscore) and not '-' (hyphen). Use only small letters instead of caps.
ii. FLASH banners must have the same title names as their GIF/JPEG backup files. Banner title names are not to be repeated.
iii. Example: yahoo_440x160_19mar04.swf / yahoo_440x160_19mar04.gif
iv. Black border needs to be added on all the banner creatives - gif and swf
  3) Linking URL: Site must be live before campaign starts. It must be domain name based and cannot be an IP address (i.e., http://207.123.456.78 )
  4) 3rd party tags (if applicable): Tags must be live at the time of submission to enable thorough testing before launch.
Creatives Material Deadline for India:-
 
- Standard (non-rich media - GIF/JPG and FLASH)
  are 2 working days prior to start date

- Dhtml and Rich media is 4 working days prior to
  start date
- Front Page ads are min 4 working days prior to
  start date

- Banner ads leading to content/ promotion/ data
  collection pages on Yahoo! or client server need
  to be reviewed by the legal team, hence require
  a 4 working days lead time prior to start date.
- Please submit creatives before 4.00 p.m.
   

 

 
   
New Frontpage Specs
Floating Ad
Custom Ad
NP Expando
Fixed East
Eyebrow Textlink
Homepage Market Place (MKTP)
Homepage MarketPlace Takeover (MKTP Takeover)
Standard Ad Specs
Baby (EU)
East Keyword Search (E)
East (E)
Large Rectangle (LREC)
Monster (MON)
North/Super (N)
SKY (SKY)
South West (SW)
VREC (VREC)
Rectangle (REC)
West (W)
Form Based Banners
Form Based North
Form Based Monster
Form Based Sky
Form Based Lrec
Other Rich Media Ad Units
Page tear
DHTML North/Super
Rollover Ad
Ad Linking
Transition Ad
Messenger Specs
Messenger LREC
Half Banner (HB)