| South West (SW) |
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| Dimension |
25 x 25 pixels (compulsory to include the logo). Black outline mandatory.
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| Textlink guidelines |
Can accommodate max 30 characters including spaces. The text is split inot 2 lines. Each line can accommodate max 15 characters including spaces. |
| Format |
GIF/JPEG
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| File size |
2kb for GIF/JPEG Banner
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| Animation |
Gif Animation allowed for 12 seconds. Looping not allowed after 12 seconds.
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Submission Guidelines |
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Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date. |
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Creatives submission must include the following: |
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1) Yahoo! Insertion Order number |
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2) Creatives/Banners
i. No spaces in between the banner title name. If required, use
'_' (underscore) and not '-' (hyphen). Use only small letters instead of caps.
ii. FLASH banners must have the same title names as their GIF/JPEG backup files. Banner title names are not to be repeated.
iii. Example: yahoo_728x90_19mar04.swf /
yahoo_728x90_19mar04.gif
iv. Black border needs to be added on all the banner creatives – gif and swf
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3) Linking URL: Site must be live before campaign starts. It must be domain name based and cannot be an IP address (i.e., http://207.123.456.78 ) |
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4) 3rd party tags (if applicable): Tags must be live at the time of submission to enable thorough testing before launch. |
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Creatives Material Deadline for
India:- |
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- Standard (non-rich media - GIF/JPG and FLASH) are
2 working days prior to start date
- Dhtml and Rich media is 4 working days prior to start
date
- Front Page ads are min 4 working days prior to start
date
- Ads to be published on yahoo.com are min 5 working
days prior to start date.
- Banner ads leading to content/ promotion/ data
collection pages on Yahoo! or
client server need to be
reviewed by the legal team, hence require a 4
working days
lead time prior to start date.
- Please submit creatives before 4.00 p.m.
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