| VREC (VREC) |
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| Dimension |
240 x 400 pixels
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| Format |
GIF/ JPEG
FLASH
HTML (see table below) |
| File size |
20kb for GIF/JPEG
30kb FLASH Banner
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| Alternate Image for FLASH banner |
An alternate GIF/JPG of 240 x 400 pixels is
required for browser without FLASH player.
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| Animation limitation |
12 secs for yahoo.co.in and yahoo.com.
Banners on yahoo.co.in and yahoo.com
cannot loop.
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| Replay Button |
All banners can have a replay button.
Code for replay button:
on (release) {
gotoAndPlay(1);
getURL("Javascript:replayTr();");
}
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| Sound |
Animation
must not include any music or sound, unless it is
user initiated. |
| Frame Rate |
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| ClickTAG |
All FLASH banners require a clickTAG. For ALL Flash banners a click TAG command on the button layer is required as shown below:
on (release){
GetURL (clickTAG);
}
The clickTAG button should be on the topmost layer. |
| FLASH Version |
Yahoo! allows FLASH versions 5, 6 & 7 |
| HTML |
-HTML code cannot exceed 3kb .
-2 images maximum. Total file size of images cannot exceed 20k.
-Client-side image maps are acceptable and must be provided by the client
-Form tags in HTML code must use "get" in the method.
-CGIs referenced in the HTML code must be active at the time of ad submission, for validating/testing the ad HTML code, and be able to handle the traffic load.
-Ads with CGIs, which are not active and/or cannot handle the projected traffic will not be accepted. |
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Submission Guidelines |
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Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date. |
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Creatives submission must include the following: |
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1) Yahoo! Insertion Order number |
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2) Creatives/Banners
i. No spaces in between the banner title name. If required, use
'_' (underscore) and not '-' (hyphen). Use only small letters instead of caps.
ii. FLASH banners must have the same title names as their GIF/JPEG backup files. Banner title names are not to be repeated.
iii. Example: yahoo_240x400_19mar04.swf /
yahoo_240x400_19mar04.gif
iv. Black border needs to be added on all the banner creatives - gif and swf
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3) Linking URL: Site must be live before campaign starts. It must be domain name based and cannot be an IP address (i.e., http://207.123.456.78 ) |
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4) 3rd party tags (if applicable): Tags must be live at the time of submission to enable thorough testing before launch. |
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Creatives Material Deadline for
India:- |
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- Standard (non-rich media - GIF/JPG and FLASH) are
2 working days prior to start date
- Dhtml and Rich media is 4 working days prior to start
date
- Front Page ads are min 4 working days prior to start
date
- Banner ads leading to content/ promotion/ data
collection pages on Yahoo! or client
server need to be
reviewed by the legal team, hence require a 4
working days lead time
prior to start date.
- Please submit creatives before 4.00 p.m.
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Macromedia FLASH Player Statistics: |
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Macromedia FLASH Player is the world's most pervasive software platform, used by over 1 million professionals and reaching 98% of Internet-enabled desktops worldwide, as well as, a wide range of devices. |
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