| West (W) |
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| Dimension |
160 x 100 pixels |
| Format |
GIF/JPEG
FLASH |
| File size |
7kb for GIF/JPEG Banner
12kb for FLASH Banner |
| Alternate Image for FLASH banner |
An alternate GIF/JPG 160x100 pixels is required. The filesize cannot exceed 7kb.
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| Animation limitation |
15 secs. limit |
| Sound |
Animation
must not include any music or sound, unless it is
user initiated. |
| Frame Rate |
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| ClickTAG |
All FLASH banners require a clickTAG. For ALL Flash banners a click TAG command on the button layer is required as shown below:
on (release){
GetURL (clickTAG);
}
The clickTAG button should be on the topmost layer. |
| FLASH Version |
Yahoo! allows FLASH versions 5, 6 & 7 |
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Submission Guidelines |
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Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date. |
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Creatives submission must include the following: |
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1) Yahoo! Insertion Order number |
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2) Creatives/Banners
i. No spaces in between the banner title name. If required, use
'_' (underscore) and not '-' (hyphen). Use only small letters instead of caps.
ii. FLASH banners must have the same title names as their GIF/JPEG backup files. Banner title names are not to be repeated.
iii. Example: yahoo_160x100_19mar04.swf /
yahoo_160x100_19mar04.gif
iv. Black border needs to be added on all the banner creatives – gif and swf
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3) Linking URL: Site must be live before campaign starts. It must be domain name based and cannot be an IP address (i.e., http://207.123.456.78 )
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4) 3rd party tags (if applicable): Tags must be live at the time of submission to enable thorough testing before launch. |
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Creatives Material Deadline for
India:- |
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- Standard (non-rich media - GIF/JPG and FLASH) are
2 working days prior to start date
- Dhtml and Rich media is 4 working days prior to start
date
- Front Page ads are min 4 working days prior to start
date
- Banner ads leading to content/ promotion/ data
collection pages on Yahoo! or client
server need to be
reviewed by the legal team, hence require a 4
working days lead time
prior to start date.
- Please submit creatives before 4.00 p.m.
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Macromedia FLASH Player Statistics: |
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Macromedia FLASH Player is the world's most pervasive software platform, used by over 1 million professionals and reaching 98% of Internet-enabled desktops worldwide, as well as, a wide range of devices. |
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