| Homepage Market Place Takeover (MKTP Takeover) |
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| Submission Guidelines |
Please read Submission Guidelines before proceeding. |
| Dimension |
120 x 50 pixels |
| Format |
GIF/ JPEG |
| File size |
6kb for GIF/JPEG Banner
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| Animation limitation |
No animation. Only static gifs/ jpegs |
| Textlink guidelines |
Headline: 25-30 characters including spaces
Textlinks Copy: Max 80 characters including spaces. |
| Note |
The Marketplace takeover consists of an image (topmost) Â with 4 text links. One textlink next to the image followed by 3 textlinks without images.
The Image must be relevant to the offer and must consist of the logo or logo and product shot. Must be a .gif or .jpeg. Must be on a transparent background. Must have a black border.
i. Each text link should redirect to a unique landing page
ii. Image must be on a transparent background (not white)
iii. Do not include Beacons (1x1 pixels)
iv. Do not include exclamation points/periods within text links
v. Do not include color in the text
vi. Do not include dot.com in the text
vii. Do not include all caps/unnecessary caps. The word FREE can never be used in all caps.
viii. No Pop-ups on the destination URL allowed
ix. Cannot use inexplicit verbage, such as "click now" or "click here".
xi. Do not include a *phone number within the text or image.
* Phone number as a registered trademark business name is acceptable in the image and one of three take over text link copies.
xii. Movie titles must have single quotes (example: In theaters today: ‘Matrix Reloaded’). If the title of the movie is the only component of the headline, the single quotes are not necessary. (example: Matrix Reloaded)
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Submission Guidelines |
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Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date. |
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Creatives submission must include the following: |
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1) Yahoo! Insertion Order number |
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2) Textlinks copy & logo image
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3) No spaces in between the banner title name. If required, use '_' (underscore) and not '-' (hyphen). Use only small letters instead of caps. |
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4) Linking URL: Site must be live before campaign starts. It must be domain name based and cannot be an IP address (i.e., http://207.123.456.78 ) |
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5) Black border needs to be added on all the light/ white banner creatives – gif/ jpeg. Dark Coloured creatives can be without the border. |
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Creatives Material Deadline for
India:- |
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- Standard (non-rich media - GIF/JPG and FLASH) are
2 working days prior to start date
- Dhtml and Rich media is 4 working days prior to start
date
- Front Page ads are min 4 working days prior to start
date
- Banner ads leading to content/ promotion/ data
collection pages on Yahoo! or client
server need to be
reviewed by the legal team, hence require a 4
working days lead time
prior to start date.
- Please submit creatives before 4.00 p.m.
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Macromedia FLASH Player Statistics: |
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Macromedia FLASH Player is the world's most pervasive software platform, used by over 1 million professionals and reaching 98% of Internet-enabled desktops worldwide, as well as, a wide range of devices. |
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